More Press articles

Daily Newspaper MarketThe daily newspaper market continued to see readership decline for the six-month period from November 2005 to April 2006, with a substantial total downturn of 5.4% year on year, signalling further trouble for the sector.There were some success stories amidst the depression however, with the Independent pushing its readership up by a massive… Continue reading NRS National Newspaper Round-Up: April 2006

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre

Daily Newspaper MarketNational daily newspapers endured another difficult six months with readership down a dramatic 6.4% year on year from October to March.Almost all titles suffered a downturn, with popular and mid-market titles seeing the worst decline in readership. The Daily Express lost 17.4% of its audience, while the Daily Star dropped by 15%. The… Continue reading NRS National Newspaper Round-Up: March 2006

Daily Newspaper MarketDaily newspapers in Britain continued to drop in circulation last month, with an overall dip of 2.98% year on year for May. However the decline was less marked than April’s fall, which was 3.11% in total.All sectors saw an overall decline in circulation, with the tabloids suffering the most. The Daily Mirror and… Continue reading ABC National Newspaper Round-Up: May 2006

Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support… Continue reading UKTV G2 Goes Football Nuts

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles

A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC