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New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns. The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either… Continue reading DMA Hails Customer Mags As Most Effective Medium

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

Britain’s newest daily newspaper, The Sportsman, has claimed full price sales for its debut on Wednesday of over 65,000.The paper’s exact figures will not be known until sales in Ireland are included, but the title claims to have “smashed through” its target figure of 50,000 on the first day of publication.Exact figures are expected by… Continue reading The Sportsman Sees Successful Debut Sales

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

Daily Newspaper MarketThe daily newspaper market continued to see readership decline in the last month of 2005, with a total downturn of 1.7% year on year indicating continued difficulty for the sector.There were some success stories amongst the depression, however, with the Independent adding a staggering 29.8% to its total year on year, proving the… Continue reading NRS National Newspaper Round-Up: December 2005

Daily Newspaper MarketReadership decline continued to blight the national daily newspaper market in January, with the sector as a whole suffering a 2.5% downturn year on year.The decline affects every sector, and is in evidence across the board in the mid market, where both the Daily Express and Daily Mail have seen readers move elsewhere.There… Continue reading NRS National Newspaper Round-Up: January 2006

Daily Newspaper MarketThe daily newspaper market in the UK saw a decline in sales overall during February, with a dip of 2.98% year on year indicating a continued slump in the sector’s fortunes.Worst hit was the popular sector, which saw a downturn in sales across the board. The Daily Star bore the brunt of the… Continue reading ABC National Newspaper Round-Up: February 2006

Today sees the Audit Bureau of Circulations release data for the nation’s regional newspapers covering the period from July to December 2005.The new figures reveal mixed results for the UK’s regional press, with the majority of paid for newspaper groups seeing a decline overall, with only one of the top ten exhibiting any growth in… Continue reading ABC Regional Newspapers: Jul-Dec 2005

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005