Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.

New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.

Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.

The standard deadline is 1 October.

A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

The 11th edition of the awards will be open for entries on 1 September.

IPA study also found that a considerable proportion plan to take a break from social media.