UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.
The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
The OOH media owner took home four awards in total.
This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.
Turner leaves her position as CEO of Route to succeed Belinda Beeftink.
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
Thinkbox, OMD and JCDecaux are among those that made the list.
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.
Find out some top tips from judges on how to craft a good entry.
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.