Mobile data caused a bit of a stir at MediaTel Group’s ‘Future of Mobile’ seminar in London yesterday. For some panellists and attendees, the mobile industry is “stats-starved” and even though it is starting to filter through slowly and surely now, it has been a long time coming.
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“Customers are very open to receiving mobile advertising, as long as it is on their terms,” Jonathan Kelly, principal manager of Vodafone marketing services, told delegates at yesterday’s MediaTel Group seminar on the ‘Future of Mobile’.
In an industry that is rapidly evolving, is mobile all about devices or operators now? This was just one of the questions discussed by a panel of industry experts at MediaTel Group’s ‘Future of Mobile’ seminar in London this morning.
Location-based mobile services could help Google increase its presence in the “largely untapped area of local advertising”, Garry McCollum, Google’s head of mobile partnerships, told delegates at today’s MediaTel Group seminar on the ‘Future of Mobile’.
Roger Holland and Dick Dodson took to the stage at this year’s MRG conference in London on Tuesday in a bid to explain why JICREG remains vital to the industry.
A recession-filled year wasn’t all doom and gloom, despite the “Recession – A year in the headlines” titled presentation at Tuesday’s MRG conference in London.
The Media Research Group’s one day conference offered an insight into what the industry is planning in 2010, with updates from all the leading industry currencies including POSTAR, UKOM and RAJAR.
A three-headed presentation at yesterday’s MRG one day conference took the audience through the new forthcoming mobile media metric (MMM).
The Media Research Group’s One Day Conference in London started and finished on a high, with some interesting insight and recession-busting talk in between.
Yesterday’s IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online’s future lies in brand advertising.