Why isn’t there a press trading system? Patricia Kill, sales support director at News International, said the UK newspaper industry is trailing behind other media (and markets) when it comes to investing in and creating a system for agencies, such as J-ET and CARIA.
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Speaking at MediaTel Group’s Media Systems breakfast event yesterday, in association with Clearcast, Liam Plowman, media business director at DDS, announced a “new DDS” and promised an open system.
Yesterday’s Media Systems breakfast event, in association with Clearcast, illustrated the conundrum agencies (in particular) now find themselves in regarding media process and trading systems.
The O2 chief executive Ronan Dunne has warned that the UK mobile market needs to adopt a “co-operative” approach to avoid further constraints and delays to the 4G auction.
Google has seen a significant rise in searches from mobile devices – up 30% quarter on quarter.
The industry “needs” reach and frequency data, according to the panel at last week’s MediaTel Group Future of Media Research event.
BARB’s chief executive Bjarne Thelin sees a future where server data and panel data comes together, but says this can only be achieved if the industry “gets its act together and thinks about the bigger picture”.
During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.
In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.