John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.
More Seminars articles
In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
This week is the last chance to book discounted tickets for MediaTel Group’s ‘Future of Media Research’ seminar.
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today’s Social Media World Forum.
Speakers at today’s Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.
In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry
YouTube’s head of AdSales Bruce Daisley denied claims that the video sharing site is likely to be the first international television channel, as predicted by Adam Pace, head of digital buying at OPera at MediaTel Group’s Future of Online seminar earlier this month.
Project Canvas faced mixed opinion at MediaTel Group’s ‘The Internet comes to TV’ event in London on Wednesday, held in association with Rovi, but much of this was simply down to it still being seen as work in progress.
