More Seminars articles

Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history

SeeSaw and LoveFilm have joined the Broadcast panel at this year’s Media Playground, completing a strong line-up for the event in London on 3 June.

Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.

News International’s head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group’s Future of Media Research seminar last week, saying it has “a critical role to play in the industry today”.

UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.

With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.

TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.

People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.

Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.

In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.