Meet Evie – she has just turned 15. She is from West London, attends a girls school and enjoys music and dance.
More Seminars articles
Meet Christian – he is 14, a keen and experienced gamer, and lives in Chertsey.
Do you think today’s teenager generation will consume media in 10 years’ time in a way that is fundamentally different to that of current 25 to 30 year olds?
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
Facebook is happy to leave innovation to Apple, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Mobile customers will pay for “what they see value in”, which means a shift towards customers paying more for using more bandwidth, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.