2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
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Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
Alex Franks, MD, Blyk, takes a look at the evidence…
Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning – this will be the decade of mobile…
As the country gears up for the Champions League final at Wembley tomorrow night – a bigger TV audience than the Superbowl is expected – and next year’s Olympics, Media Playground will add a topical bonus session this year to discuss sport’s commercial place in the digital world – The Olympic Digital Debate.
Sam Mikkelsen, business development manager at Adalyser, wonders who will finally ‘nail’ the challenging and complex task that is data…
One of the talking points at MediaTel Group’s Youth, Media and Technology event at Channel 4 last week was the use of BBM – Blackberry Messenger.
Meet Amy – she is 19, from Newham in East London and finished her education last year. She starts her first job in a week’s time. She went to school in Plaistow and has an A Level in Sociology.
Meet Ashika – she is nearly 16 and in her second GCSE year. She lives just outside of Ipswich and goes to a mixed school.
Meet Bruno – he is 18, lives in West London and attends a mixed school there, where he is studying Spanish, Economics, Maths and Physics.