News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
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Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
GfK has teamed up with Kantar and nurago to launch its Media Efficiency Panel (MEP) in the UK.
A keynote speech by Adknowledge’s John Cole and an introductory research presentation by The Nielsen Company’s Brad Little set the scene for the final session of the day – Social Media and Gaming.
The Big Digital Debate was bound to cover the recent i-level downfall, with Mark Cross, the COI’s communications planning officer, and i-level founder Andrew Walmsley on the panel.Cross responded to criticism over the COI’s review, which saw i-level lose the government’s digital media account –
If you missed MediaTel Group’s one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:
Google could enter the TV market with a bid for Premier League football rights, LoveFilm’s group digital officer Lesley MacKenzie told delegates at last week’s Media Playground 2010 event.
The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
Connected-TV is “going to be the most interesting thing to happen in the UK [TV] market,” according to the Broadcast in a multi-platform world panellists at MediaTel Group’s Media Playground 2010 event today.