Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
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With so many terms flying around the mobile advertising space – NFC, QR Codes, AR – Simon Andrews, chair and founder of Addictive!, closed MediaTel’s fourth Media Playground conference by asking “what will be the most important thing in mobile in the next 12 months?”
“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.
What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey’s system (which officially launched today!), here are a few of the highlights…
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…