Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
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Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands.
| Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
Magnite will serve as WeAre8’s first SSP, enabling programmatic buying of the social media challenger’s unique ad model for the first time.
Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform’s ethos, features, unique commercial model and how it is attracting investment from brands.