At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
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Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
Clancy discusses how the popular streaming platform wants to grow its ads business while maintaining a quality user experience — and how brands can embrace going live.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
| Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.
The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
| Maria Iu
News follows the recent departure of Lucy Banks and Stuart Flint.