We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
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As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.
Is it a loose and inaccurate metric or one of the most important we need to be watching?
What can politicians learn from influencers about how to reach younger audiences in a big election year?
TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?