Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
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Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.
Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.
Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
| Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.