Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
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A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.
| Maria Iu
Marketers will be able to measure their YouTube campaigns against other channels.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.