Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
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The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.