The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.
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Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
Nando’s is the inaugural UK sponsor for the format, which aims to provide another lower-funnel option for advertisers looking to drive foot traffic to stores.
The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
CEO Steve Huffman highlighted Reddit’s contrast with ‘synthesised, summarised and sanitised’ content during its Q2 earnings call.
OOH and social are natural allies, working together to bridge offline and online experiences.
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.