The brief – The Media Leader’s daily round-up of media news.
More Social Media articles
The brief – The Media Leader’s daily round-up of media news.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.
Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.
The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.
Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.