EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
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A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
| Maria Iu
The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.