Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
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A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
Analysis: Pavel Durov’s laissez-faire approach to content moderation landed him in hot water as governments seek to curtail online harms. But are Silicon Valley CEOs more interested in pursuing their concept of “free speech”?
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.
| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.