IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.
More Social Media articles
With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
| Maria Iu
The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.
The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.
It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.
StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.
In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.
Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.