More Social Media articles

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Many have made the decision to leave X this year — but quitting is harder than it looks. Here are some tips on how to do it should you no longer want to be part of Elon Musk’s business empire.

Four executives at different levels from a range of companies share their media origin story and advice for those starting out.

The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK? 

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.

While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.