In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.
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Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.
Engagement through rage can drive users away. Smart platforms will attract those seeking more positivity, providing advertisers with greater environments to spend.
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
| Maria Iu
Work will run on The Standard, Outernet, OOH and social.
| Maria Iu
Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.