The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.
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While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.
Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine’s strong digital growth and the challenges facing contemporary news media.
Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms.
| Maria Iu
UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.
Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.
At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.