More Social Media articles

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms. 

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.

At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.

IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.