A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
More Social Media articles
Regulating the use of social media needs to be implemented not only for children, but also for the adults who influence them; otherwise, real change is impossible, writes DEPT’s editorial director.
Tech firms have been told by the online safety regulator major sites and apps must enforce minimum age rules with highly effective age checks following continued failings of keeping under-13s safe online.
IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.
Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.
The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Government is creating new legal powers to take immediate action on policies such as an under-16 social media ban, restrictions on infinite scrolling, and forcing chatbot providers to abide by the Online Safety Act.
Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.
Calls for a ban on social media for under-16s are rooted in ideology, not impact. That truth does nothing to diminish the urgency of addressing the impact of social media on children’s mental health, writes Nicola Kemp.
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.