The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
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We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
CEO Steve Huffman highlighted Reddit’s contrast with ‘synthesised, summarised and sanitised’ content during its Q2 earnings call.
OOH and social are natural allies, working together to bridge offline and online experiences.
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.
The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.