At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
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Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
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Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.