Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.
The Media Leader parent has gained the certification as part of its efforts to use business as a force for good.
Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
The Guardian claims it is the first media owner in the world to achieve this.
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
