The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
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Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
| Maria Iu
The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.
The adtech industry faces a critical talent shortage, particularly among women. Prioritising sustainability not only addresses this gap but also attracts a more diverse and purpose-driven workforce.
As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.
MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
The industry has been over-reliant on cookies for too long. But they’ve become a distraction while larger, more damaging practices have continued unchallenged. It’s not really about cookies — it’s about privacy.
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.