giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
More Sustainability articles
Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.
This year’s competition has a new structure that has led to a broader range of winners across three categories.
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
| Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
| Maria Iu
Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.
The Media Leader parent has gained the certification as part of its efforts to use business as a force for good.
Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
The Guardian claims it is the first media owner in the world to achieve this.