More Tv articles

Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.

ITV’s coverage of England’s World Cup Quarter Final defeat to France attracted a peak audience of 21.06 million.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

By way of an attempt at gentle ribbing, Stephen Arnell gives his industry predictions for the ‘telly’ world over the coming year.

In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor. 

In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.

In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?