Specsavers launching “Should’ve 2.0” across a wider range of media than ever before as it aims to reach a broader audience.
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ITV has announced it will launch the UK’s first integrated advertising and subscription-funded platform later this year.
TV ad pricing in January 2022 “bucked” historical trends to surge past levels not seen since before the Covid-19 pandemic.
Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
British people rank among the lowest in the world for being interested in the Winter Olympics, findings from Ipsos have revealed.
A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV.
BBC3 is back on linear and UKTV’s W is set to go free-to-air this Spring. Have rumours of the death of traditional TV been greatly exaggerated?
Paramount Global covers the whole portfolio of entertainment properties owned by the company.
As Jamie Oliver ends his ‘golden handcuffs’ deal with Channel 4, is the erstwhile Naked Chef likely to find riches in SVOD land or is a return to terrestrial inevitable?