Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.
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Stephen Arnell offers his take on Channel 4 avoiding privatisation and what it could spell for broadcaster-owned content
Channel 4 has welcomed the UK Government’s decision to keep the broadcaster in public ownership.
Sainsbury’s pips Asda, Boots and Aldi to be top of the Christmas tree according to TVision’s UK-based Attention Panel.
In brief: UKTV has promoted Nick Gilmer to marketing director.
In brief: Nielsen ONE Ads, Nielsen’s deduplicated cross-platform measurement solution, will launch in the US next Wednesday, 11 January.
UK Culture Secretary Michelle Donelan has recommended not pursuing privatisation of Channel 4 in a letter to Prime Minister Rishi Sunak seen by journalists from The News Agents podcast.
In brief: Disney topped the global box office with $4.9bn from 16 films.
In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.
Four panelists at Mediatel’s invite-only Year Ahead event tomorrow reflect on key media issues from 2022.
