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TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

Channel 4 has launched a multimedia campaign celebrating 83 regional Pride events around the UK.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Woo, an ITV-backed media proposition, has launched an identity and its first content series on adult website OnlyFans.

Broadcasters searching for an answer to Netflix’s Squid Game reality show need look no further.

Disney+ and Apple TV+ had the largest increases in UK home subscribers in the last quarter, according to latest BARB research.

UKTV has announced it has invested in online start-up EasyGuide in an airtime-for-equity deal.

Brands need to find ways to marry past, present and future.

The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.