Will ITVX’s “futureproof plan” rival the likes of Disney+ and Netflix?
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Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.
Two-thirds of Channel 4’s programme content was commissioned from ‘Nations and Regions’ Indie – a record-high – last year.
This week’s brave actions of brave Russian journalists, calling out the regime’s lies and falsehoods, raise important questions for all of us in the trade.
Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.
The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.
While the international iteration is said to be keeping its head above water, the tea leaves don’t look good for the UK version.
Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.
Total TV ad investment in the UK increased to £5.46bn in 2021, an increase of 24% compared to the previous year.
While the UK TV ad industry celebrates record adspend in 2021, the reality for media organisations in Ukraine and Russia could not be more different.