Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
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At the heart of the Netflix phenomenon lurks a serious structural flaw.
In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
When it comes to commissioning UK TV shows, this is the year that the major streamers must do better, argues Stephen Arnell.
However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
Sky’s advertising revenue declined 9.6% in Q4 2022 and decreased 1.9% for the full fiscal year 2022 when excluding the impact of currency.
In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Significant changes in the CTV space are on the way. Finecast UK’s Stefan Jansen assesses what lies ahead.