In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
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Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?’Reconsider GB News? I did, and here’s what happened.’
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
Michelle Donelan’s appearance at Society of Editors’ first Media Freedom Awards revealed some choice hints as to how the Government’s relationship with newsbrands and broadcasters could change.
At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.
ITV will become ITV1 again after nine years.
Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.