Linear TV represents just half of the campaign budget for TSB’s new Life Made More campaign.
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BBC Three returns to linear TV screens from 7pm tonight after six years online.
ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.
UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Amazon Prime gained 700,000 new subscribers in Great Britain from Q3 to Q4 2021, while Netflix only netted 70,000, according to Kantar.
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
New Channel 4 chair Dawn Airey has certainly become a British Broadcasting Heavyweight. But does she have a genuine passion for TV?
ITV has joined the charge of commercial broadcasters that are prepared to invest in TV news again, Raymond Snoddy writes.
Dawn Airey has been appointed interim chair of Channel 4 to replace Charles Gurassa who leaves at the end of this month.
Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.