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Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?

In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.

In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.

In brief: ITV attracted a peak of 20.4 million viewers on linear and streaming for England’s win against Senegal on Sunday.

The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.

Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels. 

Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.

In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.