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Members of our Future 100 Club share what they think advertising has in store.

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.

The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

Musk was wrong to designate the BBC as ‘government-funded media’, but Richard Sharp is doing it no favours when it comes to perceptions of impartiality, writes Raymond Snoddy.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

Is it time to wean TV commissioners off the (mainly) boys club and cast the creative net a little wider, Stephen Arnell asks.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

In brief: ITV has launched a campaign to tackle online trolling in which social media users come face-to-face with the people at the receiving end of their abusive comments. 

In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.

Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.