More Tv articles

In brief: ITV’s ‘I’m a Celebrity… Get Me Out of Here!’ final averaged 10.1 million viewers last night, making it the highest rating final since 2018. 

Global OTT TV episode and movies revenues are expected to increase by 55% over the next six years.

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.

Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.

In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.

The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.

HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.

The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.

In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers. 

The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.