Director-general Tim Davie creates a “toxic culture of fear and paranoia” in BBC Classical Music. But BBC bosses before Davie have been just as savage.
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Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
A review of the BBC’s social media guidelines is a significant move, as long as it is truly independent and knowledgeable people are involved.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Route Research’s new OOH currency points the way for all other media to follow.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.