More Tv articles

IP and device graph matching underpin many CTV measurement solutions but are preventing CTV from achieving its full advertising potential, writes the CEO & co-founder of ViewersLogic

As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media. 

Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.

Members of our Future 100 Club share what they think advertising has in store.

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.

The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

Musk was wrong to designate the BBC as ‘government-funded media’, but Richard Sharp is doing it no favours when it comes to perceptions of impartiality, writes Raymond Snoddy.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

Is it time to wean TV commissioners off the (mainly) boys club and cast the creative net a little wider, Stephen Arnell asks.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.