More Tv articles

We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.

It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.

The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.

As the BBC heads into life-and-death discussions with the government about its future, decisions like axing HardTalk weaken the case for the licence fee.

UK broadcasters are being put on the “backfoot” by Isba’s cross-media measurement platform Origin, a Sky Media executive warned, citing concerns over data access and transparency.

These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.

One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.

The amount of activity in the measurement space confirms that this is what advertisers are most interested in.

Ad revenue held up better than rivals Channel 4 and ITV, but total revenue remained flat even as expenses doubled.

The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.