More Tv articles

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers. 

With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.

Former Warner Bros Discovery executive Priya Dogra will join next month.

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.

Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.

The media regulator has started a process to consider “a statutory sanction” against the broadcaster.