More Tv articles

Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.

Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

COO Jonathan Allan will be interim CEO while the board considers a successor.

How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.