As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.
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Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.
The media regulator has started a process to consider “a statutory sanction” against the broadcaster.
Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.