Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.
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The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
| Maria Iu
The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.
As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.
That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.
As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines the upfront, premium process of linear with the dynamic execution of digital.
A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.
The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.