Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
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This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Growth reflects unique consumption behaviour in different markets.