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The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

The Eurovision ship may have set sail, but the lessons remain when it comes to strategic campaign planning, utilising contextual capabilities and leveraging predictable patterns of engagement.  

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

It will be the first UK broadcaster to bring video content to the streaming giant.

Perhaps the beleaguered BBC can take a look at The National Lottery’s model and secure funding that can protect its independence from government.  

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in. 

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.