More Tv articles

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.

Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.

The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.

The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

The Beeb is facing accusations that it is altering content to win over Reform voters. At a time when there was never a greater need for proper journalism, the BBC cannot make another serious misjudgement. 

Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem. 

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.