In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.
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The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
The 2024 edition will return to Kings Place on 10-11 December.
The Guardian’s regional and international sales director shares her advice for someone to get into sales and her first media lunch.
As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.