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The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.