New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
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Sears will now oversee international sales teams across streaming, pay-TV and free-to-air broadcasters, with the goal of uniting the company’s commercial portfolio.
Sale of its 50% stake could allow ITV to explore more licensing opportunities.
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
The weekly feature aims to shout about the creative work of media practitioners.
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.