Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
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Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.
Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.
The media regulator has started a process to consider “a statutory sanction” against the broadcaster.
Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.