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Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.

Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.

Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented. 

The news title’s chief revenue officer shares how he got into media and what he would do if he won £10m in the lottery.