Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
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Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.
As Labour kicks off a new era, some major media developments are also under way: the sale of the Telegraph, the future of the BBC under a new culture secretary and the departure of two heavyweight political commentators.
The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.