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More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.

Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.

In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.

ITV’s deputy managing director for commercial sales shares what he wanted to be as a child and his most challenging recent brief.

ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in the pain relief brand.

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon’s Freevee.

Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.

We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.

Until recently, the regulator was sitting on its hands when it should have been active in punishing sitting Conservative politicians for hosting GB News and TalkTV programmes.