Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.
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2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
Mahon will discuss the unique role of BVOD in a competitive streaming landscape.
| Maria Iu
Co-productions were hit hard in 2023/24, with exports falling by 28%.
Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
| Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK?
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.