Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
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A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
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For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
Prime Video viewing data will be available to Barb subscribers from 1 March.
The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)