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GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.

During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.

The Gregg Wallace drama once again highlights how staff and performers are treated in the making of programmes and, in particular, the imbalance of power between presenters and those they work with. 

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.