More Tv articles

Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner

New research from Informa Telecoms & Media reveals that in 2011, 435 million homes will take video-on-demand (VOD) or near-video-on-demand services, equivalent to 38% of the world’s TV households. These homes will generate revenues of US$11.4 billion. The fifth edition of Informa’s On-Demand TV report forecasts that Asia Pacific will account for 45% of on-demand… Continue reading VOD To Be In 435 Million Homes

Although High Definition TVs (HDTVs) continue to be primarily purchased as replacements for the main home TV in the US, new research from The Diffusion Group (TDG) suggest that HDTV sets are increasingly finding their ways into other rooms of the home. DGT says that among broadband households in particular, approximately 40% of HDTVs now… Continue reading HDTVs Expanding Beyond Home Living Rooms

November was another tough month for the terrestrial channels, with all of them recording falls in television revenues. The combined revenues fell by nearly 13.6% across the board.ITV1 was the worst hit, as the channel saw its revenues fall by nearly 15.1% year on year, down from £159.1 million to nearly £135.7 million for the… Continue reading TV Market Round-Up – November 2006

According to a new report from The Diffusion Group (TDG), the number of broadband enabled TVs is expected to exceed 162 million households globally by 2011. TDG defines broadband televisions as those which are capable of directly or indirectly receiving broadband video content. Colin Dixon, senior analyst and author of the Broadband Video: Redefining the… Continue reading Broadband Enabled TVs To Exceed 162 Million

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

Time-shifted and place-shifted viewing were the television buzzwords of 2006, with an increased emphasis on the likes of mobile devices, IPTV, PVRs, VOD and VoIP.Discussion surrounding the imminent digital switchover heightened, ITV suffered its fair share of set-backs and broadcasters panicked over advertising and Ofcom rulings as well as the shifting of viewers from the… Continue reading End Of Year Round Up: Television

November saw viewing shares fall year on year across most terrestrial channels, with ITV1 seeing a dip of almost 2 percentage points.In digital homes, Channel 4 saw the greatest change in viewing share, with an increase of 0.6 percentage points.All ViewingITV1 saw its viewing share fall year on year in November by 1.9 percentage points,… Continue reading Television Viewing Round-Up – November 2006