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A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal

In the first half of 2006 there were nearly 26.2 million VOD capable homes, according to new a new report from Kagen Research. This equates to 86% of the 30.4 million digital cable homes in the US, says Kagen in its Video On Demand: A Strategic and Economic Analysis report. According to the report, growth… Continue reading US VOD Capable Homes Reach 26.2 Million

The top 10 advertisers in the UK cut their spending on television by 11% year on year in the third quarter of 2006, according to new figures from Nielsen Media Research. TV expenditure is £857 million this year, down 8.9% from £941 million in Q3 last year, whilst spending by the top 10 advertisers is… Continue reading Top 10 UK Advertisers Cut TV Spending

Amongst US television households with digital video recorders (DVRs), more than 78% of all viewers who watch recorded broadcast primetime shows within a week play them back within two days and 84% play them back within three days, according to new research from Nielsen Media Research. Nielsen says that among viewers age 18-49, 76% played… Continue reading 78% Of US DVR Households Playback Shows Within 1 Week

Cable TV operators are continuing to expand the reach of their cable video and high-speed data services, according to a new report from In-Stat. In-Stat said that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households. Total worldwide cable TV households are still increasing, although at a… Continue reading Cable TV Households Continue To Grow

Sales of digital televisions, set-top boxes and recorders have overtaken sales of analogue equipment for the first time, according to market researcher GfK.In the three months to September, the company revealed that digital sales accounted for 51% of all television equipment sold. Information gathered from 20,000 stores showed year on year growth of flat screen… Continue reading Digital TV Sales Overtake Analogue For The First Time

Video-on-demand (VOD) is now in 25 million digital cable homes in the US, and 60% of digital cable subscribers have used VOD, up from 25% two years ago, according to new consumer research from Leichtman Research Group (LRG). However, LRG says that the overall impact of digital video recorders (DVRs) and VOD on US television… Continue reading VOD Now In 25 Million US Cable Homes

Sky’s high definition TV service will have 650,000 subscribers by 2010 (6.8% penetration), according to new forecasts from Merrill Lynch. Sky+ meanwhile, is forecast by Merrill Lynch to have 2.8 million subscribers by 2010 (31% penetration), up from the 1.7 million recorded in Q1 2006, and higher than Sky’s own forecast of 25% penetration by… Continue reading Sky+ To have 2.8 Million Subscribers By 2010

One in six households in the US now has at least one high definition capable television (HDTV), a quick increase from about one out of every fourteen households just two years ago, according to new research from Leichtman Research Group (LGR). LGR’s research reveals that the mean annual household income of HDTV households is 42%… Continue reading One In Six US Households Has HDTV