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ITV recovered lost ground during September, increasing its average weekly share of viewing in all homes by 3.1% points to rise back above the 20% mark amid criticism over a reliance on poor quality programmes.The broadcaster’s increased total marks a healthy return following a dip in viewing during August. The increased viewing share will be… Continue reading Digital Television Round-Up – September 2004

The impact of personal video recorders (PVR) is expected to hit the UK and more specifically ITV the hardest, says a new report from Merrill Lynch, with television advertising expected to drop in Britain by nearly 4.0% by 2010. The PVR – Rise of The Machines report shows, PVR penetration in the UK is expected… Continue reading UK TV To Be Hit The Hardest By PVRs, Says Merrill Lynch

Competition, falling prices and new regulations are set to spur on the number of high-definition television (HDTV) sets in US households over the next five years, according to a new report from Strategy Analytics. The report predicts that by the end of this year there will be 14 million HD enabled sets in US homes,… Continue reading HDTV To Reach 37 Million US Homes By 2008

The market for digital satellite set-top boxes is set to continue to grow over the new few years, says Instat, and by 2008 a total of 71 million devices are expected to be in use worldwide. According to a new report from the high-tech market research firm, the driving force behind the surge in digital… Continue reading Digital Satellite Set-Top Box Market To Grow To 70 Million By 2008

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant. A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004