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The digital transition was a key focus for entertainment companies at the Merrill Lynch (ML) Media Conference taking place this week. Merrill Lynch said that the US advertising market appears to be relatively healthy, with political dollars being spent on the forthcoming senate elections at TV level, whilst News Corp suggested that the advertising market… Continue reading Media Conference Focuses On Digital Transition

Liverpool’s first game of the Champions League proper, on ITV last night, was not a massive success, with a peak of 4.2 million adults (a 21% audience share) watching the coverage.The match, against PSV Eindhoven, attracted an average audience of 3.5 million adults (an 18% audience share) across its duration.BBC1 was the big attraction on… Continue reading Liverpool Draw Fails To Attract Viewers

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal

Demand for digital television in Europe will reach a new record in 2006, according to a new report from Strategy Analytics. According to the Digital TV Subscriber Market Forecast Europe, nearly 19 million homes will buy digital television for the first time this year, an increase of 20%. Strategy Analytics says that the most popular… Continue reading Record Demand For Digital TV In 2006

The US mobile television audience grew 45% to 3.7 million subscribers in the second quarter of 2006, according to new research from Telephia. In addition, the research shows that total quarterly mobile TV revenues increased to $86 million last quarter, an increase of 67% since Q1. Amongst all US mobile users, ABC News was the… Continue reading US Mobile Television Market Grows 45% In Q2 2006

TV adspend is continuing to grow in the Americas, although not as quickly as in the 1990s, according to a new report from ZenithOptimedia. ZenithOptimedia says that television advertising is now growing at 5% a year in the region, compared to 6.3% a year in the 1990s, with competition from cable and satellite companies keeping… Continue reading TV Adspend In Americas Growing At 5% A Year

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Ofcom has appointed advisers LEK to carry out a detailed review of Channel 4’s finances, whilst the regulator will itself carry out a review of the group’s delivery of its public service broadcasting remit.Ofcom says that this will include understanding how the Channel 4 group defines and implements its remit, and identifying relevant performance indicators… Continue reading Ofcom Appoints Advisers For Review Of Channel 4 Finances

Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership… Continue reading Bet365 To Sponsor Bravo’s Italian Football

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move