More Tv articles

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

ITV1 will soon be streamed live to 3.5 million mobile customers, after the broadcaster struck an exclusive six-month deal with mobile company 3.The deal will be the UK’s first live-streamed terrestrial mobile offering and will also have the largest coverage for content streaming services in the UK, covering 89% of the population.The deal, which will… Continue reading UK’s First Live Streamed TV On Mobile Phones Announced

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010

The worldwide subscriber base for internet protocol television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, according to a new report from iSuppli Corp. Global IPTV subscribers will grow to slightly more than 63 million… Continue reading IPTV Subscriber Base Set To Grow

The number of US households with digital video recorders (DVR) and video-on-demand (VOD) is rising significantly, according to new research from Leichtman Research Group (LRG). The research says that 60% of all digital cable subscribers have used VOD, up from 25% two years ago, and about 12% of households in the US now have a… Continue reading US DVR And VOD Households Increase Significantly

Millions of households in the US could receive government help with the planned digital switchover in the form of coupons for those who rely solely on analogue broadcasts. The Commerce Department’s National Telecommunications and Information Administration (NITA) has proposed that these viewers, of whom there are estimated to be about 21 million, could be eligible… Continue reading US Households Could Receive Coupons For Digital Switchover

The World Cup finally arrived in June, but it brought with it revenue falls for both terrestrial and satellite broadcasters.ITV1 fell by nearly 6% year on year, even considering it showed two of the most watched games of the tournament, where England played Trinidad and Tobago and Sweden, gaining nearly 18 million adult viewers (see… Continue reading TV Market Round-Up – June 2006

The UK will be a key market for broadcast mobile television, with revenues to reach US $989 million by 2011, according to a new report from Juniper Research. Japan is predicted to lead the market with revenues reaching $2.9 billion, followed closely by the States at $1.8 billion. Total worldwide revenues are forecast to reach… Continue reading UK To Be Key Market For Mobile TV

June saw a mixed month for the terrestrial broadcasters, as the World Cup ushered in increased viewing shares for both BBC One and ITV1, whilst BBC Two and Five suffered viewing slides.All ViewingThe World Cup generated an rise in viewing for both BBC One and ITV1 during June, with BBC increasing its share to almost… Continue reading Television Viewing Round-Up – June 2006

Central and Eastern Europe will have 32 million homes able to receive digital signals by the end of 2011, more than five times the 2005 figure, according to a report from Informa Telecoms & Media. Over the next five years Russia looks set to lead the digital revolution. At the end of 2005 it lagged… Continue reading Digital Growth Predicted For Central And Eastern Europe