More Tv articles

The number of people visiting the cinema is expected to grow by 3.1% to 8.5 billion this year, while box office admissions increase by 4.7% to $22.8 billion, says a new report from Informa Media Group. According to the 7th edition of the Global Film: Exhibition & Distribution report, the number of new blockbusters has… Continue reading Global Cinema Recovery Expected In 2004

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television

Freeview, the BBC backed free-to-air digital television service, will be the fastest growing platform until 2005, according to new research, however, this will not be enough to knock Sky from the top-spot as the most dominant force in the UK multichannel television market. Continental Research’s Autumn 2004 Digital TV Report said that over the next… Continue reading Sky On Track To Reach Murdoch’s Target Of 8m Homes By 2005

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

ITV put in a relatively lacklustre performance last month with revenue dipping by 6% year on year to just over £105 million as it struggled in the face of increasingly tough competition.The latest agency estimates compiled by MediaTel Group reveal a disappointing performance for the UK’s largest commercial broadcaster, which was hard hit by the… Continue reading TV Market Round-Up – August 2004

Telephone companies are now having to make a tough choice between sticking with the communications business or going all-out with a big investment in the television market, according to a new report. The Business Case for Broadband Entertainment report from Analysys says, providers of broadband are weighing up the possibility of streaming television content over… Continue reading TV On Broadband May Prove To Be Risky

‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

ITV saw its average weekly share of viewing in all homes drop by 3.3% points year on year during August to below the crucial 20% mark as the success of the BBC’s Olympic coverage took its toll on the UK’s largest commercial broadcaster.Analysis of the latest viewing figures from BARB reveal a disappointing period for… Continue reading Digital Television Round-Up – August 2004

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter